Sales, Marketing, Technology and behavioural science
I am a blend of these topics and I love hearing from you and sharing my insights.
Post sales marketing
I’ve spent over 15 years working on marketing and sales with local and international organizations, looking for ways to integrate these two worlds.
In the last 10 years, I’ve found a good concept with the idea of the full journey, the buyer journey before and after purchase, from awareness to advocacy. I loved it, even if it was a bit complicated to apply for real.
Most companies focus on pre-sales marketing, allocating all efforts and resources to it. When you lack customers, it seems the obvious choice, right?
Then I realized something easy, maybe even trivial, yet super powerful, and I want to share it with you.
“Davide knows how to listen, which is a gift offered to the person who speaks; his listening signifies a professional ability to gather, synthesize, and interpret, not necessarily to understand everything but to make an effort to do so. Whether in a friendly or professional context, his attentive listening creates empathy and closeness, demonstrating a willingness and intention to get as close as possible to the person and to help them with their needs.”
Andrea Puerari
Vice President – Matherika Group